Why would a small firm most likely assign key accounts to top sales executives rather than set up a separate department for key accounts?
A) Customer delight
B) Limited financial resources
C) Centralized production quality control
D) Selling center satisfaction
E) To remind executives what it is like to sell

Question

Quizplus · Accepted Answer

Small firms often have limited financial resources and may not be able to afford creating a separate department for key accounts. Assigning key accounts to top sales executives is a more cost-effective approach.

Why Would a Small Firm Most Likely Assign Key Accounts