From the seller's point of view, a combination of inside and outside sales force offers a way to improve the overall efficiency of sales effort by:
A) Requiring separate policies and procedures for each sales force
B) Reducing overall personnel costs
C) Reducing the costs expended to reach small customers
D) Reducing the amount of contact between buyer and seller
E) None of the above

Question

Quizplus · Accepted Answer

Combining inside and outside sales forces allows a company to efficiently reach small customers by using inside sales, which are generally less costly than outside sales.

From the Seller's Point of View, a Combination of Inside