Some key reasons for CRM system flops in sales organizations include:
A)Lack of focus
B)Complicated procedures
C)Minimal buy-in
D)Business units are silos
E)All of the above

Question

Quizplus · Accepted Answer

All of the above reasons contribute to a CRM system flop in sales organizations. Lack of focus on what the organization needs from the system, complicated procedures that discourage usage, minimal buy-in from salespeople who may not see the value, and business units acting as silos that don't share information all impede the successful adoption and use of a CRM system.

Some Key Reasons for CRM System Flops in Sales Organizations