Which of the following statements about market opportunity analysis is true?
A)One of the tasks of market opportunity analysis is to determine whether a mission statement is feasible
B)A market opportunity would be viable and attractive to a firm even if the opportunity is inconsistent with the company's mission and objectives
C)The steps involved in a market opportunity analysis begin with the generation of strategies,followed by the determination of marketing objectives and ends with the reviewing and revising of plans
D)Market opportunities must be defined for the whole marketplace,not for specific target markets
E)None of the above statements about market opportunity analysis is true

Question

Quizplus · Accepted Answer

None of the statements about market opportunity analysis is true. 
A market opportunity analysis involves determining potential opportunities for a company in the market, evaluating those opportunities, and selecting the best opportunity for the firm to pursue. This process starts with defining the mission and objectives of the company, followed by analyzing the external and internal environment, identifying market trends and customer needs, evaluating the competition, and developing marketing strategies to pursue a viable opportunity. The process ends with the implementation of the chosen strategy and monitoring the results.

Which of the Following Statements About Market Opportunity Analysis Is