Although Recreational Equipment, Inc. (www.rei.com) has typical retail store hours, 35 percent of its orders are placed between the hours of 10:00 p.m. and 7:00 a.m. This shows how electronic commerce contributes to customer value through the creation of __________.
A)time utility
B)place utility
C)possession utility
D)form utility
E)financial utility

Question

Quizplus · Accepted Answer

The fact that 35 percent of orders are placed outside of typical store hours shows how electronic commerce creates time utility for customers, allowing them to shop at their convenience. Place utility refers to making products available in convenient locations, possession utility refers to ease of acquiring and owning products, form utility refers to the physical characteristics of the product, and financial utility refers to financial benefits such as discounts or rewards.