To gauge stickiness, a company monitors
A)the average time it takes customers to make a purchase from the time they logon to a website to the time they logoff.
B)the average time it takes for customers to move from one page of a website to another.
C)the amount of time per month, in minutes, visitors spend on a company's website.
D)the number of visits by a unique customer to the same website before an actual purchase is made.
E)the total time, in hours and minutes, that it takes for a customer to make an online purchase

Question

Quizplus · Accepted Answer

The amount of time per month that visitors spend on a company's website is the most accurate measure of stickiness as it takes into account the total engagement of the visitor with the website. It also indicates the level of interest and loyalty of the visitor towards the brand or product, which is crucial for businesses to retain customers and increase sales. Other measures such as the number of visits by a unique customer or the time it takes for a customer to make a purchase are important but do not provide a comprehensive picture of stickiness.

To Gauge Stickiness, a Company Monitors