Five general product and service categories dominate online consumer buying, accounting for about two-thirds of online sales. One category includes regularly purchased consumer packaged goods such as personal care items for which
A)customer value is the most important element.
B)price and delivery time are not key factors.
C)convenience is very important.
D)digital delivery is an important factor.
E)price and speed of delivery are the determinant sales factors.

Question

Quizplus · Accepted Answer

Convenience is very important when it comes to regularly purchased consumer packaged goods, as customers typically want to quickly and easily reorder these items without having to physically go to a store. Price and delivery time may also be factors, but convenience is a key consideration.

Five General Product and Service Categories Dominate Online Consumer Buying