Five general product and service categories dominate online consumer buying, accounting for about two-thirds of online sales. One category includes items such as computer software, music, and video for which
A)prepurchase trial is critical.
B)digital delivery is the single most important factor.
C)audio or video demonstration is important.
D)price and delivery time are not key factors.
E)price and speed of delivery are the determinant sales factors.

Question

Quizplus · Accepted Answer

Digital delivery is the single most important factor for online sales of computer software, music, and video because it allows consumers to receive the product immediately without having to wait for physical delivery.

Five General Product and Service Categories Dominate Online Consumer Buying