-Consider the Stickiness Marketing Dashboard above for an automobile dealership. To gauge the stickiness of its website, the firm monitors the average time spent per unique monthly visitor (in minutes) on its website. This is done by tracking the average visits per unique monthly visitor and the average time spent per visit, in minutes, that is displayed on its marketing dashboard. For 2014 where would Arrow B be shown, as the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?
A)4.0 minutes
B)6.0 minutes
C)10.0 minutes
D)16.0 minutes
E)cannot be determined

Question

-Consider the Stickiness Marketing Dashboard above for an automobile dealership. To gauge the stickiness of its website, the firm monitors the average time spent per unique monthly visitor (in minutes) on its website. This is done by tracking the average visits per unique monthly visitor and the average time spent per visit, in minutes, that is displayed on its marketing dashboard. For 2014 where would Arrow B be shown, as the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?
A)4.0 minutes 
B)6.0 minutes 
C)10.0 minutes 
D)16.0 minutes 
E)cannot be determined

Quizplus · Accepted Answer

The average time spent per unique monthly visitor is calculated by multiplying the average visits per unique monthly visitor by the average time spent per visit. Arrow B would point to 16.0 minutes if the product of these two metrics equals 16.0.

-Consider the Stickiness Marketing Dashboard Above for an Automobile Dealership