Buzz is particularly influential for which of the following items?
A)toys, pharmaceuticals, motion pictures, and consumer electronics
B)parenting, gardening, retirement funds, and health insurance
C)funeral services, cruises, foreign travel, and higher education
D)daycare, jewelry, restaurants, and road paving
E)tennis lessons, veterinarians, dance studios, and pressure washing

Question

Quizplus · Accepted Answer

Buzz is most influential for items that are trendy and have a strong popular appeal, such as toys, pharmaceuticals, motion pictures, and consumer electronics. These items are often driven by social influence and word-of-mouth recommendations, making buzz a powerful marketing tool. The other options are less likely to be heavily influenced by buzz marketing.

Buzz Is Particularly Influential for Which of the Following Items