When manufacturers market their product lines using transactional websites, they often
A)cooperate with marketplace retailers to share fulfillment and sales.
B)run the risk of breaking anti-competitive laws, such as the Clayton Act.
C)keep their websites as simple as possible.
D)change their pricing strategy from a skimming to a penetration pricing strategy.
E)employ the services of Internet warehouses so they do not have to maintain title to the goods.

Question

Quizplus · Accepted Answer

Manufacturers often work with marketplace retailers to handle sales and fulfillment, as it can be more efficient and cost-effective for both parties. This allows manufacturers to focus on producing goods while leaving the sales and distribution to the marketplace retailers.

When Manufacturers Market Their Product Lines Using Transactional Websites, They