Office Depot has leveraged its store, website, and catalog channels with impressive results. The promotion of all three information and delivery channels indicates that Office Depot uses a(n) __________ strategy to assist the cross-channel shopper.
A)cross-functional
B)interlocking marketing
C)multichannel marketing
D)dual distribution
E)market penetration

Question

Quizplus · Accepted Answer

Multichannel marketing involves using multiple channels to reach customers, and promoting all three channels (store, website, and catalog) indicates that Office Depot is using this strategy to assist cross-channel shoppers.

Office Depot Has Leveraged Its Store, Website, and Catalog Channels