JCPenney has leveraged its store, website, and catalog channels. A JCPenney customer who shops in all three spends four to eight times as much as a customer who shops in only one channel. JCPenney is likely following a(n) __________ strategy.
A)dual distribution
B)market penetration
C)cross-functional
D)interlocking marketing
E)multichannel marketing

Question

Quizplus · Accepted Answer

JCPenney's use of multiple channels to reach customers and encourage them to shop across all channels is an example of multichannel marketing. This approach helps to increase customer spending and loyalty by providing convenience and flexibility in how customers can shop and transact with the company.

JCPenney Has Leveraged Its Store, Website, and Catalog Channels