The use of teams of sales, service, and technical personnel who work with purchasing, manufacturing, engineering, logistics, and financial executives in customer organizations is referred to as

Question

Quizplus · Accepted Answer

Key account management involves using teams of sales, service, and technical personnel to work closely with various executives within a customer organization to establish a long-term and profitable relationship. This approach focuses on understanding the customer's unique needs and offering tailored solutions.

The Use of Teams of Sales, Service, and Technical Personnel