During the Pillsbury Bake Off, thousands of people across the country compete to create the best new recipe using the sponsor's products. Not only does the company benefit from the publicity surrounding the event and the great recipes that can be used later to increase product usage, but also there is an increase in product sales as contenders buy items to practice their new recipes. The top 100 finalists are flown to Orlando, FL to compete for cash and merchandise that exceeds $1 million! This is an example of a very successful promotional __________.

Question

Quizplus · Accepted Answer

The Pillsbury Bake Off is a contest where people submit their own recipe creations using the sponsor's products, and the top 100 finalists are flown to compete for prizes. The focus is on creating the best recipe, and it is not a random drawing like a sweepstakes or chance-based like a lottery, making "contest" the best choice for describing the promotional event.

During the Pillsbury Bake Off, Thousands of People Across the Country