The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends. The ads ask readers to log onto www.pistachios.org to register to win 100 pounds of pistachios for a year plus a trip to California. The association is using a __________ as a sales promotion.

Question

Quizplus · Accepted Answer

A sweepstakes is a promotional tool used to encourage customers to enter a drawing for a chance to win a prize. In this case, the California Pistachio Growers Association is using a sweepstakes to motivate people to buy and consume more pistachios while also building brand awareness and loyalty.

The California Pistachio Growers Association Has an Ongoing Ad Campaign