A trade promotion where the manufacturer gives a retailer a case allowance price for products in their warehouse, which prevents shelf stock from running down during the promotional period is referred to as a __________ stock protection program.

Question

Quizplus · Accepted Answer

A floor stock protection program provides a case allowance price to retailers to ensure that their shelf stock doesn't run out during a promotional period. This program protects retailers by setting a minimum level of inventory (a "floor") that they must maintain during the promotion.

A Trade Promotion Where the Manufacturer Gives a Retailer a Case