For a promotional campaign, the hierarchy of effects refers to the stages a prospective buyer goes through, which include:

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The hierarchy of effects model includes the stages of awareness, interest, evaluation, trial, and adoption. These stages represent the process that a prospective buyer goes through before making a final purchase decision. Awareness is the first stage, where the consumer becomes aware of the product or service. Interest follows, where the consumer becomes interested in learning more about the product. Evaluation is when the consumer evaluates the product and considers purchasing it. Trial is when the consumer tries the product, and adoption is when the consumer decides to continue using the product. This model has been widely used in marketing and advertising to understand consumer behavior and design effective promotional campaigns.

For a Promotional Campaign, the Hierarchy of Effects Refers to the Stages