Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are best collected from the customer; other data are collected from the purchases its customers make. Which of the following customer data is best collected from the customer?

Question

Quizplus · Accepted Answer

Demographic information such as age, gender, occupation, and location is best collected from the customer. This information can be used to personalize the shopping experience and suggest products that suit the customer's interests or needs. Brand, price, model preference, and quantity can be inferred from the customer's purchase history.

AmazonCom, a Successful Online Retailer, Manages an Extensive Customer Database