-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel C would be an appropriate marketing channel for __________.

Question

Quizplus · Accepted Answer

Channel C typically involves a retailer as an intermediary, which is suitable for products like Hershey's candy that are sold in retail stores.

-Figure 12-3 Above Depicts Four Common Marketing Channels for Consumer