Under the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called __________ product adopters.

Question

Quizplus · Accepted Answer

Laggards are characterized as being hesitant to adopt new products, often due to fear of debt and reliance on traditional information sources like friends and neighbors. Innovators are the first to adopt new products, early adopters are willing to take risks on new products, and the early and late majorities fall somewhere in between.

Under the Concept of the Diffusion of Innovation, Consumers Who