If a customer is reluctant to try a new product because she is afraid it might make her ill, the company is most likely facing a(n) __________ barrier.

Name: If a customer is reluctant to try a new product because she is afraid it might make her ill, the company is most likely facing a(n) __________ barrier.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The customer's fear of getting ill indicates a concern about the potential risks associated with the new product, suggesting that the company is facing a risk barrier.

If a Customer Is Reluctant to Try a New Product