If a customer is reluctant to try a new product because he would have to change his normal every day behaviors, the company is most likely facing a __________ barrier.

Question

Quizplus · Accepted Answer

The customer's reluctance to try the new product because it involves changing his regular behaviors indicates that the barrier is related to usage, as he is not confident about how to use the product or how it will fit into his routine. This could include concerns about the learning curve, inconvenience, or difficulty integrating the new product into existing practices.

If a Customer Is Reluctant to Try a New Product