Dockers, the U.S. market leader in casual pants, originally intended its product as a single pant for every situation. Dockers now promotes different looks for work, weekend, dress, and golf. Dockers' new strategy is designed to __________.
A) create brand awareness
B) create new use situations
C) increase a product's use
D) find new customers
E) lower surplus inventory levels
Correct Answer:
Verified
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