In its recent "You're not you when you're hungry - Snickers satisfies" TV ad campaign, Mars, the maker of the Snickers candy bar, attempted to reposition Snickers from a sugary dessert-like food to a snack food that can satisfy one's immediate feeling of hunger. Mars used this product repositioning strategy with its Snickers brand to __________.

Question

Quizplus · Accepted Answer

The most appropriate answer is C, as Mars attempted to reposition Snickers to reach a new target market segment. The campaign aimed to attract customers who were looking for a quick hunger solution rather than a dessert-like candy bar. Mars did not react to a competitor's position, catch a rising trend, change the value offered to customers, or implement a global strategy through this campaign.

In Its Recent "You're Not You When You're Hungry -