When consumers think of Harley-Davidson, the image is of a masculine non-conformist. With Vespa motor scooters, they think of a brainy environmentalist. Both Vespa and Harley-Davidson __________.

Question

Quizplus · Accepted Answer

Both Vespa and Harley-Davidson have developed specific brand personalities that resonate with their target consumers. These personalities are built through marketing efforts, product design, and overall brand messaging.

When Consumers Think of Harley-Davidson, the Image Is of a Masculine