Brand equity building steps are: (1) __________ and an association with a product class or need in consumers' minds to create an identity; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating an intense, active, and loyal consumer-brand connection.

Question

Quizplus · Accepted Answer

The first step in building brand equity is developing positive brand awareness and creating an identity that is associated with a product class or need in consumers' minds. The other options listed do not directly relate to building brand equity.

Brand Equity Building Steps Are: (1) __________ and an Association