-Figure 10-5 above shows the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions, D and E, which stand for __________ and __________.

Question

Quizplus · Accepted Answer

The third step in building brand equity involves eliciting consumer responses, which are categorized into consumer judgments and consumer feelings.

-Figure 10-5 Above Shows the Sequential Process of Building Brand