A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product process?
A)business analysis
B)screening and evaluation
C)new-product strategy development
D)development
E)These activities are addressed at every stage except new-product strategy development.

Question

Quizplus · Accepted Answer

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all be part of the business analysis stage of the new-product process. This stage involves a detailed evaluation of the potential success of the new product, including analyzing market demand, competition, and profitability.

A General Review of Possible Marketing and Product Synergies, Economic