Custom Foot operates six retail locations. At first glance, none looks different from a typical boot store. But here the only boots on hand are display models, there is no inventory for sale and customers go home empty-handed, awaiting their orders. Customers browse the store, choosing style, color, and leather type, with about 100 displays to provide style guidelines. Custom Foot guarantees your boots will be ready within three weeks. This is an example of
A)mass customization.
B)specialty customization.
C)virtual merchandising.
D)one product and multiple market segments.
E)multiple products and multiple market segments.

Question

Quizplus · Accepted Answer

This is an example of mass customization, as Custom Foot provides a large number of display models and allows customers to choose various customization options for their boots, but does not carry any inventory for immediate sale. The guarantee of boots being ready within three weeks also suggests a standardized production process to efficiently and quickly fulfill orders.

Custom Foot Operates Six Retail Locations