-Figure 8-6 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The meal occasion (product grouping) that comprises the largest product grouping is
A)breakfast.
B)lunch.
C)between-meal snack.
D)dinner.
E)after-dinner snack.

Question

-Figure 8-6 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The meal occasion (product grouping) that comprises the largest product grouping is
A)breakfast. 
B)lunch. 
C)between-meal snack. 
D)dinner. 
E)after-dinner snack.

Quizplus · Accepted Answer

Lunch is the largest product grouping as it typically attracts the highest number of customers, especially in a university setting where students and staff are likely to purchase meals during lunch hours.

-Figure 8-6 Above Shows the Market-Product Grid for a Wendy's