-Figure 8-6 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The largest potential market segment consists of
A)students that live in a dormitory.
B)students that live in an apartment.
C)students that are day commuters.
D)students that are night commuters.
E)faculty or staff members.

Question

-Figure 8-6 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The largest potential market segment consists of
A)students that live in a dormitory. 
B)students that live in an apartment. 
C)students that are day commuters. 
D)students that are night commuters. 
E)faculty or staff members.

Quizplus · Accepted Answer

The Answer of 
-Figure 8-6 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The largest potential market segment consists of
A)students that live in a dormitory. 
B)students that live in an apartment. 
C)students that are day commuters. 
D)students that are night commuters. 
E)faculty or staff members.

-Figure 8-6 Above Shows the Market-Product Grid for a Wendy's