-The perceptual map in Figure 8-A above shows adult perceptions for beverages. Suppose a marketer is introducing a new beverage that is higher-than-average in nutrition and is intended for adults. It will probably be most useful to promote the drink as similar to what?
A)tea
B)fruit-flavored drinks
C)sugared soft drinks
D)regular milk
E)coffee

Question

-The perceptual map in Figure 8-A above shows adult perceptions for beverages. Suppose a marketer is introducing a new beverage that is higher-than-average in nutrition and is intended for adults. It will probably be most useful to promote the drink as similar to what?
A)tea 
B)fruit-flavored drinks 
C)sugared soft drinks 
D)regular milk 
E)coffee

Quizplus · Accepted Answer

The new beverage is higher-than-average in nutrition and is intended for adults. Tea is also perceived as being higher-than-average in nutrition and is intended for adults. Therefore, it would be most useful to promote the new beverage as similar to tea.

-The Perceptual Map in Figure 8-A Above Shows Adult Perceptions