Members of the Book Promoters Association of Canada recently questioned what could be done to rejuvenate the Canadian book publishing industry. Some claimed the problem was that many Canadian bookstores had been replaced by Amazon.com. Others said the problem was stodgy advertising. Still others believed the problem small budgets for marketing programs. The best way to identify the problem would be to use __________.

Question

Quizplus · Accepted Answer

The best way to identify the problem with the Canadian book publishing industry would be to use marketing research, which involves gathering data and analyzing it to understand the market and consumer behavior. Through marketing research, the industry can gain insights into the factors contributing to its decline and develop strategies to address the said factors. Market analysis, marketing management, and marketing audit are useful tools but may not address the specific problem of the Canadian book publishing industry. Data mining is also very useful, but it is a method of extracting insights from large datasets and not a comprehensive approach to understanding the market.

Members of the Book Promoters Association of Canada Recently Questioned