The two aspects of the process for evaluating the results of a marketing decision are evaluating the decision itself and __________.

Question

Quizplus · Accepted Answer

The two aspects of the process for evaluating the results of a marketing decision are evaluating the decision itself and evaluating the decision process used. Therefore, option C, evaluating the decision process used, is the best choice. Option A, evaluating the sales results, is only one aspect of evaluating the decision itself. Option B, conducting a SWOT analysis, may have been done before the decision was made and is not necessarily part of the evaluation process. Option D, beginning a new environmental scan, may also have been done before the decision was made and is not necessarily part of the evaluation process. Option E, reallocating resources to become more efficient and effective, may be a potential action that could result from the evaluation process but is not specifically one of the two aspects mentioned here.

The Two Aspects of the Process for Evaluating the Results