A buy class situation affects buying center tendencies in different ways. If there is one person involved, the time required for a decision is short, and the problem definition is well-defined, the buy class situation is most likely a
A)new buy.
B)straight rebuy.
C)conditional rebuy.
D)modified rebuy.
E)standard buy.

Question

Quizplus · Accepted Answer

A straight rebuy is when the buying center has already made a purchasing decision in the past and is now simply replenishing their stock or buying the same product or service again. In this situation, there is no need for a lengthy decision-making process or problem definition, as the buying center has already made the decision once before.

A Buy Class Situation Affects Buying Center Tendencies in Different