A buy class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain, and the buying objective is to find a good solution, the buy class situation is most likely a
A)modified buy.
B)straight rebuy.
C)conditional rebuy.
D)new buy.
E)standard buy.

Question

Quizplus · Accepted Answer

A new buy situation occurs when there is no previous buying experience, so the buying center would have to define the problem clearly and evaluate the available alternatives to find the best solution. Additionally, since there are many people involved, the decision-making process is likely to be complex and time-consuming. Thus, a new buy situation fits the description given in the question. The other buy classes are less appropriate because they either involve less complexity, more certainty, or are based on previous experience.

A Buy Class Situation Affects Buying Center Tendencies in Different