A buy class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain, and the buying influence comes from technical or operating personnel, the buy class situation is most likely a
A)conditional buy.
B)straight rebuy.
C)new buy.
D)modified rebuy.
E)standard buy.

Question

Quizplus · Accepted Answer

In this situation, there are many people involved, indicating that the purchase is significant and requires a thorough evaluation. The problem definition is uncertain, meaning the company is unfamiliar with the product or service. The buying influence comes from technical or operating personnel, indicating that the purchasing decision will be based on quality and functionality. All these factors indicate that the buy class situation is a new buy, where the company will conduct a comprehensive evaluation of different options before making a purchase decision.

A Buy Class Situation Affects Buying Center Tendencies in Different