-In Figure 4-1 above, A represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)problem recognition
D)alternative evaluation
E)option identification

Question

-In Figure 4-1 above, A represents which stage of the consumer purchase decision process?
A)purchase decision 
B)information search 
C)problem recognition 
D)alternative evaluation 
E)option identification

Quizplus · Accepted Answer

Problem recognition is the first stage of the consumer purchase decision process. It occurs when a consumer becomes aware of a need or want that can be satisfied by a product or service.

-In Figure 4-1 Above, a Represents Which Stage of the Consumer