-In Figure 4-1 above, E represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)financial transaction
D)alternative evaluation
E)postpurchase behavior

Question

-In Figure 4-1 above, E represents which stage of the consumer purchase decision process?
A)purchase decision 
B)information search 
C)financial transaction 
D)alternative evaluation 
E)postpurchase behavior

Quizplus · Accepted Answer

Postpurchase behavior is the stage where consumers reflect on their purchase decision and experience satisfaction or dissatisfaction.

-In Figure 4-1 Above, E Represents Which Stage of the Consumer