An external search for product information is likely to occur when
A)the cost of gathering information is low.
B)review of past experience provides adequate information.
C)the risk of making a wrong purchase decision is low.
D)the item is frequently purchased.
E)the item is for personal use rather than for professional use

Question

Quizplus · Accepted Answer

An external search for product information is likely to occur when the cost of gathering information is low. This means that it is relatively easy and inexpensive for the consumer to gather information about the product or service, which can lead to a higher likelihood of conducting an external search.

An External Search for Product Information Is Likely to Occur