An example of a marketer-dominated source of information consulted during an external search would include
A)personal experience.
B)salespeople.
C)consumer programs on talk radio stations.
D)friends and relatives.
E)Consumer Reports magazine

Question

Quizplus · Accepted Answer

Salespeople are a prime example of a marketer-dominated source of information because they are employed by the seller to promote and sell their products. They are incentivized to emphasize the positive aspects of the product and downplay any drawbacks or limitations.

An Example of a Marketer-Dominated Source of Information Consulted During