Advertising explains that the drug Plavix works by preventing plaque buildup in arteries that can cause heart attack and stroke. This is an example of
A)using a cognitive learning technique.
B)using a behavioral learning technique.
C)reducing perceived risk.
D)creating stimulus generalization.
E)using an attitudinal learning techniqu

Question

Quizplus · Accepted Answer

The advertising message about Plavix is using a cognitive learning technique because it encourages the consumer to learn and make connections about the benefits of the drug.

Advertising Explains That the Drug Plavix Works by Preventing Plaque