A favorable attitude toward and consistent purchase of a single brand over time is referred to as
A)stimulus generalization.
B)attitudinal discrimination.
C)brand loyalty.
D)behavioral loyalty.
E)consumer allegiance

Question

Quizplus · Accepted Answer

Brand loyalty is defined as a favorable attitude towards and consistent purchase of a single brand over time. It refers to the consumer's commitment to buy and continue buying the same brand. This loyalty is often based on trust, satisfaction, and perceived quality of the brand.

A Favorable Attitude Toward and Consistent Purchase of a Single