Which of the following statements about brand loyalty is most accurate?
A)Learning has little effect on brand loyalty because most habits are instinctual.
B)Brand loyalty increases the perceived risk associated with impulse purchases.
C)The incidence of brand loyalty is steadily rising in North America.
D)Brand loyalty results from the positive reinforcement of previous actions.
E)The best way to enhance brand loyalty is to brand all new products with the same brand name

Question

Quizplus · Accepted Answer

Brand loyalty results from the positive reinforcement of previous actions. This means that customers continue to purchase a specific brand because they have had a positive experience with it in the past, and their behavior is reinforced by that positive experience. Other choices are either inaccurate or irrelevant.

Which of the Following Statements About Brand Loyalty Is Most