Word of mouth refers to
A)advertising or public service announcements that rely solely on auditory or voice messages to reach an organization's target market.
B)subjective, often negative, misconceptions that are passed from one person to another as the result of selective perception.
C)the influencing of people during conversations.
D)the individuals who exert direct or indirect social influence over others.
E)casual or unconstrained conversation or reports about other people or offerings involving details that are not confirmed as being true

Question

Quizplus · Accepted Answer

Word of mouth refers to the influencing of people during conversations. It is the act of getting people to talk about your product or service in a positive way, which in turn can lead to increased sales or awareness.

Word of Mouth Refers to