All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth EXCEPT:
A)using slogans, music, and humor in advertising.
B)giving appropriate product demonstrations.
C)recruiting and deploying people to produce buzz.
D)employing VALS segmentation strategies.
E)running teaser advertising campaigns in advance of new-product introductions.

Question

Quizplus · Accepted Answer

VALS segmentation strategies are not directly related to stimulating conversations or promoting positive/negative word of mouth. They are used to understand consumer behavior and develop targeted marketing strategies. The other choices, A, B, C, and E, all involve specific actions aimed at generating conversation and influencing word of mouth.

All of the Following Are Marketing Activities Designed to Stimulate