Pampers Ad

-Consider the Pampers ad above. Since 2006, Procter & Gamble has developed a successful brand campaign that includes the Pampers 1 Pack 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of

Question

Quizplus · Accepted Answer

The description of Pampers' 1 Pack 1 Vaccine initiative aligns with the concept of cause marketing, where a company partners with a non-profit organization to create a social impact and promote their product. In this case, Procter & Gamble's partnership with UNICEF to provide vaccines through the sale of Pampers products demonstrates cause marketing in action.

Pampers Ad -Consider the Pampers Ad Above. Since 2006, Procter & Gamble