When American Express Pioneered Cause Marketing, It Raised $1

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, the Statue of Libery, increased usage among cardholders, and

A) became the only credit card accepted for admission to the site.
B) decreased outstanding debt on previously unpaid credit cards balances.
C) was able to raise interest rates without facing customer complaints.
D) received a tax credit that more than paid for the original campaign.
E) attracted new cardholders.