Question 1

Pampers Ad -Consider the Pampers ad above. Since 2006, Procter & Gamble has developed a successful brand campaign that includes the Pampers 1 Pack 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of A)philanthropic marketing. B)corporate altruism. C)the marketing concept. D)green marketing. E)cause marketing.

Accepted Answer

The description of Pampers' 1 Pack 1 Vaccine initiative aligns with the concept of cause marketing, where a company partners with a non-profit organization to create a social impact and promote their product. In this case, Procter & Gamble's partnership with UNICEF to provide vaccines through the sale of Pampers products demonstrates cause marketing in action.

Question 2

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, the Statue of Libery, increased usage among cardholders, and
A)became the only credit card accepted for admission to the site.
B)decreased outstanding debt on previously unpaid credit cards balances.
C)was able to raise interest rates without facing customer complaints.
D)received a tax credit that more than paid for the original campaign.
E)attracted new cardholders.

Accepted Answer

The cause marketing campaign attracted new cardholders by associating the brand with a positive social cause, which can enhance brand image and appeal to potential customers.

Question 3

Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill) for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags, usually clearly marked as such. These fast-food restaurants are practicing
A)triple-top line marketing.
B)green marketing.
C)consumerism.
D)an ecological code of ethics.
E)cause marketing.

Accepted Answer

The fast-food restaurants are practicing green marketing by using recycled paper-based packaging materials in order to reduce their environmental impact.

Question 4

Cause marketing refers to
A)when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B)the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
C)marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D)marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E)when marketing actions that took place actually caused more harm than good.

Accepted Answer

Cause marketing refers to when a company links its charitable contributions to its customer revenue. For example, a company might donate a portion of the profits from a particular product to a charitable cause.

Question 5

Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of
A)cause marketing.
B)philanthropic marketing.
C)green marketing.
D)public relations.
E)societal promotions.

Accepted Answer

Cause marketing is a type of marketing where a company partners with a nonprofit organization to promote a social cause while promoting its own products or brand. In this case, Procter & Gamble is supporting disadvantaged youth and providing relief after disasters strike by partnering with nonprofit organizations and offering customers the opportunity to support these causes through the purchase of selected company products. This is a great example of cause marketing.

Question 6

Green marketing refers to
A)the purchasing of products from producers whose farming practices are Fair Trade certified.
B)the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors.
C)the marketing efforts to produce, promote, and reclaim environmentally sensitive products.
D)the marketing of products that have in no way been altered or reprocessed by artificial means.
E)the marketing of those products made exclusively from recycled materials.

Accepted Answer

Green marketing refers to the marketing efforts taken by companies to produce, promote, and reclaim environmentally sensitive products. It involves highlighting a product's environmental benefits or using eco-friendly production methods. This type of marketing is aimed at consumers who are environmentally conscious and prefer to purchase products that are sustainable and environmentally friendly.

Question 7

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as
A)marketing philanthropy.
B)marketing allegiance.
C)relationship marketing.
D)transactional marketing.
E)cause marketing.

Accepted Answer

This practice is known as cause marketing, where a company donates a portion of their profits to a specific cause that is tied to their product promotion. It is a type of relationship marketing that builds customer loyalty and enhances the company's reputation for social responsibility.

Question 8

Spiegel Inc. sold Christmas cards on page two of its holiday retail catalog. Spiegel designed and printed the cards. Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children. This is an example of
A)philanthropic marketing.
B)corporate altruism.
C)cause marketing.
D)the marketing concept.
E)societal marketing.

Accepted Answer

This is an example of cause marketing, as the sale of the Christmas cards is benefiting charitable organizations.

Question 9

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty. Cadbury worked with partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more to school. Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online. Each entry represented one bicycle part and 100 parts built one bike. The biggest-ever shipment of bicycles to Ghana, 5000 in total, helped kids get to school and get a head start on a brighter future. This is an example of
A)philanthropic marketing.
B)societal marketing.
C)public relations marketing.
D)transactional marketing.
E)cause marketing.

Accepted Answer

This is an example of cause marketing, where Cadbury Canada partnered with World Vision Ghana to address a social issue (access to education for children in cocoa-farming villages) and used their product to raise funds for a solution (providing bicycles).

Question 10

A key difference between cause marketing and a charitable contribution is
A)a charitable contribution provides an organization with a lower tax deduction.
B)there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
C)charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount is directly affected by consumers' purchases.
D)cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
E)there is essentially no difference between a charitable contribution and cause marketing.

Accepted Answer

The key difference between cause marketing and a charitable contribution is that a charitable donation is contributed at the sole discretion of the firm, while cause marketing is the amount directly affected by consumers' purchases. Cause marketing involves tying a company's charitable efforts to consumer purchases, which means that the more consumers buy, the more money is donated. Conversely, charitable contributions are made independently of consumer behavior and are entirely up to the discretion of the firm, making them different from cause marketing efforts.

Question 11

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and
A)protecting the environment.
B)enhancing corporate sales and profits.
C)following industry-specific codes of ethics.
D)fulfilling societal objectives.
E)demonstrating ethical behavior.

Accepted Answer

The answer of Cause marketing programs incorporate all three concepts...

Question 12

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. These vehicles are marked as low-emission hydraulic hybrids right on the side of the trucks. This is an example of
A)demarketing.
B)triple-top line marketing.
C)preemptive compliance.
D)green marketing.
E)cause marketing.

Accepted Answer

This is an example of green marketing, as the companies are promoting their use of more fuel-efficient and environmentally friendly hybrid-electric vehicles.

Question 13

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example of
A)philanthropic marketing.
B)cause marketing.
C)societal marketing.
D)public relations marketing.
E)transactional marketing.

Accepted Answer

This is an example of cause marketing, where the company has tied its product with a social cause to support the fight against hunger among older Americans.

Question 14

American Express Company pioneered cause marketing when it sponsored the renovation of
A)Carnegie Hall.
B)Madison Square Garden.
C)Liberty Hall.
D)the Statue of Liberty.
E)Radio City Music Hall.

Accepted Answer

American Express sponsored the renovation of the Statue of Liberty in 1983, which is considered the first example of cause marketing.

Question 15

At 3M, the "Pollution Prevention Pays" program has generated over 9,000 ideas that eliminated more than 3.5 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of
A)proactive marketing.
B)green marketing.
C)consumerism.
D)an ecological code of ethics.
E)cause marketing.

Accepted Answer

This is an example of green marketing, which involves promoting products or services that are environmentally friendly or have a positive impact on the environment. The "Pollution Prevention Pays" program is a specific initiative undertaken by 3M to reduce their environmental impact and promote sustainability, making it a clear example of green marketing.

Question 16

Which of the following is an example of green marketing?
A)McDonald's adding apple snacks to its Happy Meals targeted at children.
B)Lowe's and Home Depot discontinuing the sale of lumber and other wood products.
C)Levi-Strauss marketing prewashed jeans towards a tween segment.
D)Joe's Lawn Service offering a special spring cleanup promotion.
E)Walmart implementing buying practices that encourage it suppliers to use containers and packing made from corn, not oil-based resins.

Accepted Answer

Walmart implementing buying practices that encourage its suppliers to use containers and packing made from corn, not oil-based resins, is an example of green marketing because it promotes more sustainable and eco-friendly practices in the supply chain.

Question 17

Avon has donated millions toward breast cancer research. One hundred percent of net profits One from the sale of a bag designed by Marimekko exclusively for the Avon Breast Cancer Crusade were donated to the crusade. This is an example of
A)philanthropic marketing.
B)corporate altruism.
C)the marketing concept.
D)green marketing.
E)cause marketing.

Accepted Answer

This is an example of cause marketing, where a company aligns itself with a social cause to increase sales and brand reputation while also contributing to the cause. Avon is partnering with the Avon Breast Cancer Crusade and donating profits from sales of a specific product to support breast cancer research.

Question 18

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in
A)philanthropic marketing.
B)cause marketing.
C)marketing altruism.
D)public relations marketing.
E)societal marketing.

Accepted Answer

This is an example of cause marketing, where the dealership is aligning itself and its sales with a social cause, in this case, the Make-A-Wish Foundation. By donating a portion of their sales to the foundation, they are not only promoting their brand through public relations, but also engaging in philanthropic efforts to contribute to society.

Question 19

Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of
A)recycle marketing.
B)cause marketing.
C)green marketing.
D)environmental marketing.
E)triple-top line marketing.

Accepted Answer

Chrysler's recycling programs align with green marketing, which emphasizes the company's commitment to environmental sustainability and eco-friendliness.

Question 20

Post supports the Boys & Girls Clubs. For every coupon found on a box of any of the Post brands redeemed, Post promises to donate $0.10 to the organization. This is an example of
A)cause marketing.
B)philanthropic marketing.
C)goodwill marketing.
D)public relations marketing.
E)societal marketing.

Accepted Answer

This is an example of cause marketing, where a company promotes a cause and promises to donate a portion of their profits to a charity or organization. In this case, Post is supporting the Boys & Girls Clubs through the redemption of coupons found on their boxes.

Quiz 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Pampers Ad -Consider the Pampers ad above. Since 2006, Procter & Gamble has developed a successful brand campaign that includes the Pampers 1 Pack 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, the Statue of Libery, increased usage among cardholders, and

Cause marketing refers to

Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of

Green marketing refers to

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

A key difference between cause marketing and a charitable contribution is

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

American Express Company pioneered cause marketing when it sponsored the renovation of

At 3M, the "Pollution Prevention Pays" program has generated over 9,000 ideas that eliminated more than 3.5 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

Which of the following is an example of green marketing?

Avon has donated millions toward breast cancer research. One hundred percent of net profits One from the sale of a bag designed by Marimekko exclusively for the Avon Breast Cancer Crusade were donated to the crusade. This is an example of

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

Post supports the Boys & Girls Clubs. For every coupon found on a box of any of the Post brands redeemed, Post promises to donate $0.10 to the organization. This is an example of